Here are some reasons:
- Improved user experience: Mobile-responsive email templates are designed to provide the best possible user experience on mobile devices, such as smartphones and tablets. By optimizing the layout, font sizes, and images for smaller screens, mobile-responsive templates make it easier for users to read and engage with your email content.
- Higher open rates: Mobile devices account for more than half of all email opens, so having a mobile-responsive email template is crucial for ensuring that your emails are accessible and engaging to the majority of your subscribers.
- Increased click-through rates: A mobile-responsive email template can also increase the click-through rates of your emails. By making your emails easy to read and interact with on mobile devices, subscribers are more likely to engage with your call-to-action and click through to your website.
- Consistent branding: Mobile-responsive email templates can be designed to match your brand's visual identity, ensuring a consistent look and feel across all devices. This can help to build brand recognition and trust with your subscribers.
- Better deliverability: Some email clients use algorithms that filter out emails that are not mobile-responsive or have poor user engagement. By using a mobile-responsive email template, you can improve the chances of your email being delivered to your subscribers' inboxes.